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Content Writer Jobs - Search for Content Writer Jobs. Was one of the most popular we’ve ever written, we decided to share a few more. As we’ve mentioned a time or twelve before, having excellent copy on your website is one of the most important things you can do for your business — your web content is like an ambassador for your company, and if it’s not on point you’re going to lose out on sales. Is your website copy clean, neat and conversational? TCF’s site generates over 0,000 worth of organic traffic each year (as in, we’d have to spend more than a quarter million dollars in Ad Words to get the same number of site visits). Or is it laden with errors, poor formatting and weird text? The reason why our content is so successful is keyword research. Is your web content representative of you and your company? Error-free, compelling copy is one of the best and make people trust your company more (after all, who wants to give their credit card number to a business that can’t tell the difference between there/their/they’re or puts unnecessary apostrophes in plural words? We don’t always write keyword-based posts, but when we do they tend to rank well. If you don’t know where to get started, we’ve created a killer Keyword Research Starter Kit– including everything you need to know from which tools we use to get the job done to how to use them to achieve your own results. The AP Stylebook changed it to email a couple years ago, but only because so many people were using email instead of e-mail…sort of like a “popularity rules” thing for the inaccurate. Click the button below to get your free copy now: 2. Although SEO should always be a focal point, if you stuff keywords into your copy you’ll negatively impact the readability of your content, its conversion rate and how well it ranks in the SERPs. The New York Times isn’t bowing to the pressure, however, and as of this post is still going with e-mail. When you reference another website’s content, make sure you hyperlink back to that site. If you stuff keywords into your copy, readers will bounce off the page and search engines will slap you down. More recently, Internet became internet (although both are technically acceptable). It’s good internet etiquette, and you’d want the same courtesy. Also worth noting: just because people are searching for grammatically incorrect keywords doesn’t mean you should incorporate them verbatim into your copy. Always cite your sources, even if you’re afraid it’ll send your web traffic to another site — and you can always choose the “open link in another window” option if you’re that concerned about keeping your traffic. Besides being the right thing to do, it can also help you get backlinks. Frequently, the sites you link to will see your effort and thank you for it with a reciprocal link or quote — like 5. Crafting content that goes viral is every writer’s dream, and tapping into a reader’s emotions is the way to do it. Did you know that social media users are more likely to share content that makes them happy? Abigail Posner explains why: “When we see or create an image that enlivens us, we send it to others to give them a bit of energy and effervescence. Also, every image reminds us and others that we’re alive, happy and full of energy (even if we may not always feel that way). If you’ve read tips about writing for the web before, you’re probably familiar with the term passive voice – but do you know what it actually means? And when we ‘like’ or comment on a picture or video sent to us, we’re sending a gift of sorts back to the sender. But, most profoundly, this ‘gift’ of sharing contributes to an energy exchange that amplifies our own pleasure – and is something we’re hardwired to do.” So the next time you’re crafting a piece of ad copy or web writing ask yourself, “What’s good about this story? ” Find it, and you could find your key to viral content. The passive voice happens when you switch the subject and object in a sentence. Instead of “the lion attacks the village” you have “the village is attacked by a lion.” Notice how the second sentence is somehow less exciting (even though it contains a killer lion? ) This is why avoiding the passive voice is so important. In addition to sticking mostly to a subject, verb, object structure, try filling your web writing with unique and exciting verbs. If you’re writing the next Great American Novel, it’s okay to end paragraphs when pauses seem natural. Instead of “sales climbing” say “sales rocketing.” Instead of “cutting costs” try “killing costs.” These small changes won’t add to your word count, but they will make your content writing more exciting and engaging. Writing for the web, however, is a whole different world. Attention spans online are a LOT shorter than they are in Oprah’s Book Club, and your paragraphs need to bear that in mind. A five-line paragraph is great, but a three-line paragraph is even better. Some content kings like Derek Halpern even let single sentences fly solo. Don’t worry if an idea doesn’t seem to be fully “complete” before hitting that enter key. Every single page on your website should link to other pages — not only does this help you boost the rankings of the pages you link to, it also gets users hopping around on your site and spending more time there. Err on the side of short paragraphs and chop it up! When you bake internal link building into your content, your Most writers will keep this in mind when creating web content, but what they’ll often forget to do is revisit older posts and pages to update them with new links. Set a Google Calendar alert for yourself so you’ll remember to do this once a month 9. At its heart, SEO is really all about ripping apart raw data and seeing what ROI you can pull out of it. Likewise, when it comes to analyzing the keywords and traffic data of any website, it’s really easy to get lost in the analytics. This is especially true when it comes to certain SEO tools out there that either bombard you with data (forcing you to make up your own algorithms to sort through all kinds of numbers that, let’s face it, you probably don’t have time for). Alternatively, there are other tools that don’t show you the raw data at all: instead, they break everything down into their own proprietary system. While they might swear up and down that their method is best, this can make keyword research… It’s for this reason that we’re such big fans of SEMrush (we’ve even become an affiliate! ) With SEMrush, you’re given a lot of data, but all of that data is easy to understand (and even easier to export, if you need to analyze it in another program). All of the big analytics are displayed in front of you: what keywords you’re ranking for, how many backlinks you have, what your competition looks like, and what the total ad value of your keywords amounts to. Even if you’ve never used SEMrush before, everything is pretty self explanatory. The graphs are easy to read and all the most important keyword research data is displayed right in front of you. Likewise, when it gets down to the nitty-gritty of keyword research, SEMrush makes it easy to parse data: you can organize it by common metrics, like CPC or search volume, or you can focus on a specific website (or subdomain on a website). If you’re trying to build out a blog for your brand, this is especially helpful, as it allows you to see exactly what your blog is doing (compared to the rest of your website). If you’re using Word Press or a similar platform to host your content, repeating your targeted keywords a couple times isn’t enough. Give this paragraph a read: “Is it just us, or do some people talk about gay dating like it’s an elaborate magic trick? If you’re interested in trying SEMrush out, click here for a 30 day free trial of SEMrush Pro (and save .95! Remember to place your target keyword in the url, in H2 headers, in the meta description and even in the alt tags of your images. ” Scroll up to the top of this page and read our intro paragraph. Even unexperienced gay or queer persons may approach the idea of dating with the kind of abject fear one feels when opening the instructions for a new piece of IKEA furniture. ’ they may ask themselves, months, years and even decades into their dating careers.” and it’s the perfect example to illustrate our point (pun intended). You’d be surprised at how much you teach yourself when you consistently look up things you aren’t sure about. Once you’re finished inputting, remember to expand the Yoast box and check out the Content Analysis portion for some helpful hints about what you should improve before you publish. Notice how the second sentence explains why learning these content writing tips is important? That point is this — creating web content writing is a lot different than writing a 7th grade book report. Nothing drives us crazier than people putting apostrophes in pluralized words. We learned most of this stuff by double checking the words/grammar/spelling/etc. It takes a little time at first, but if you make a habit of not having to double check the same thing twice you’ll be an expert in no time. You’d be amazed at how many words people misuse on a regular basis. This should be an integral part of every piece of content you write. Your audience isn’t an overworked and underpaid teacher with no choice but to read your reworded Cliffs Notes on Lord of the Flies. When in doubt about spelling, capitalization or grammar, Google it! Then, you can write your own blogs about web content writing tips! For instance, peruse probably doesn’t mean what you think it does (in fact, it’s probably the opposite). Don’t use a word when a 10 cent word will suffice, unless you’re going for the “most pretentious web content writer” award. There is no such thing as a “set it and forget it” content strategy (well, not if you’re good at what you do). Before your readers invest their time into hearing what you have to say, they’ll want to know why it’s worth it. Your audience is choosing to read your content (or to head elsewhere on the web). Don’t think for a second that a boring or technical topic gets you off the hook either — IKEA assembly instructions have nothing to do with gay dating (usually) but we used a visual to help the reader make the connection. Never use words unless you’re absolutely certain of their meaning. Overuse of meaningless buzzwords is a good way to show that you have an MBA, but a bad way to keep the interest of your readers (and it actually . In addition to constantly analyzing social shares, pingbacks and web traffic, you should monitor your content for the keywords it’s currently ranking for. Push yourself to add a little creative fiction to your website content writing and see how much more fun it is to read (and write! A shorter piece of content might surprise you with how well it’s performing, and it might even start ranking for keywords you weren’t even targeting! Revamp posts like these with added content, updated info and a strengthened keyword strategy and you’ll be amazed at how quickly your page climbs in the search engine rankings. Check out our complete step by step guide to which is sort of like a web content writer’s bible). Not Web site, not web site and not any other variation you can think of. Do you know the Flesch Kincaid Reading Ease score for your piece of content? These tools crawl through your content, analyze your vocabulary level, and rate your readability by grade level. Although “Web site” was once acceptable, it’s sort of like referring to your Blackberry as a “cellular phone” — it makes you look just as out of touch with technology. Unless your topic is extremely niche and technical, you should aim for a middle school reading level or lower. If your score is too high, it doesn’t mean you need to dumb things down for your readers — it just means you might need to make simpler word choices or cut down your complex sentences. This ensures that visitors of varying education levels can get value from your content, and that readers who may speak English as a second language will understand it too. Your content writing should always offer value to the reader in terms of insightful ideas and actionable tips. It also just helps keep your tone clear and relatable which should always be a goal when you’re creating web content. But if you really want your content to earn repeat traffic and rise in search engine rankings, give your readers a parting gift. It can be a link to a free webinar (like our ), a Google Drive Template, or even a worksheet. Give your readers a valuable takeaway and they won’t just view your site as a great resource — they’ll refer their friends too! Never self edit your work (at least, not right away). Ideally, you’ll have somebody to edit your writing. If you’re responsible for writing and editing your web content, don’t do both in the same day. When the writing is still fresh, your mind will automatically make up the gaps in your copy and your editing will be subpar. Instead, put it away and come back to it another day — or at least several hours later. With enough discipline, solid web content writing skills are within anyone’s reach. Having excellent copy on your website is one of the easiest ways to grab the attention of new visitors (and keep them coming back for more — or better yet, sharing your links). Search for Content Writer Jobs. Find Your New Job Today!
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